Ya, ya, it’s true: fans turned up the sound on Christmas Day while Beyoncé took the stage during the halftime of the Houston Texans versus Baltimore Raven game.
The show marked the first time the artist performed any of the music from her country album, “Cowboy Carter,” in front of a live audience. Beyoncé entered the stadium on a white horse performing “16 Carriages.”
The performance was streamed on Netflix, which played host to the NFL’s two marquee games on the holiday. Mariah Carey kicked off Netflix’s Christmas NFL doubleheader with a recorded performance of her holiday hit, “All I Want for Christmas Is You.”
Netflix described the concert as the “Beyoncé Bowl” in a post on X. Several people who appear to be at the game posted photos on social media of light-up bands that they said were distributed ahead of the game.
In the month leading up to game day, Beyoncé teased her performance in her Houston hometown in various social media posts, which were cross-promoted by the streaming giant.
In one video posted Christmas Eve, the artist appeared to poke fun at the streaming issues that Netflix has had during previous live events. The X account for Netflix subsequently temporarily changed its profile bio to read: “roasted by beyoncé 12.24.24”
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